Regardless of what your customer’s needs are, there’s one
universal way to explode your sales, and keep that customer coming back, and/or
referring your business; Keeping in touch. By ‘keeping in touch’ I’m not saying
that you should badger your customer incessantly with mindless chatter. By
“keeping in touch”, you’re simply, periodically putting yourself at the
forefront of your customer’s mind with timely, helpful, metered communication.
Now you ask, “what exactly IS timely, helpful, metered
communication”?
Well ladies and gentlemen, I’m happy to tell you. Go grab a
java, take a seat in a big comfy chair, and read on.
Let’s say you’re in the real estate business. Obviously your
customers aren’t buying real estate the way they’d buy say…socks (or maybe they
are). Just because a client makes one real estate purchase doesn’t mean that
the ‘sale’ is done when your commission cheque clears, but your client very
likely has friends. And what do you think happens when those friends are buying
property? They ask a friend for a referral. And if you don’t position yourself
in such a way that there really ISN’T anyone else that your client can think of
when asked for that referral, your sales, and therefore your commissions will
have no other avenue but to jump exponentially.
Sounds great, right? I mean, who doesn’t want to make more
money, while helping a client remember to do helpful things with regard to
their real estate purchase?
If you could in addition, have those helpful reminders to go
out on a set schedule, so much the better, right?
Implementing a simple ‘system’ for reaching out to those
customers automatically makes the task of keeping in touch one of the more
simple tasks that you undertake in your business, instead of one that you dread
for how difficult it can be.
If your business is a restaurant, keeping in touch is even
more simple, by sending out ‘reminders’ of regular specials and special events
happening in your establishment. It’s easy to keep your income pipeline full,
when you’re at the forefront of the minds of your customers, regulars or not.
Making the task of staying in touch even simpler, why not
implement a mobile CRM to your marketing strategy? That way your business doesn’t
need to rely on you having time to sit down at a computer to do your ‘staying
in touch’ tasks.
Cool, right?
If you’re looking for a way to implement a simple ‘stay in
touch’ system that puts you at the front of your customer’s minds, why not grab
your free, no credit card, 30 day trial of Small Business Dream?

No comments:
Post a Comment