How to Increase Your Real Estate Listings

I want to start with my own short story about my real estate experience, and please understand that I'm not saying real estate professionals are all as bad as the ones that I seemed to have found, but wow, do I think there may be some room for improvement!

I bought eight rental properties in a period of about 18 months. You may be surprised to know but all 8 were with a different real estate agent. 

You want to know why? 

I have a simple rule with most things sales related. If I do not get properly followed up with, I go to the next person who may actually have enough respect of our relationship to follow up.

If you can believe it, even knowing I was buying rental properties that were cash flow positive, and I had a budget to buy 7 or 8, not one single agent followed up after the initial sale!

Not a “hello, are you happy with the place I helped you buy?”, not a “hey didn't you say you were looking for a few more cash flow properties in the area, well I found a few that may work for you”, not a happy birthday, not even an "I hated working with you don’t call me again". 

RADIO SILENCE!

So that got me thinking the other day about how cool it would be to see just how Small Biz Dream may help a real estate agent make larger commissions without a lot of busy work.

I started to think about myself as a home owner, the things I learned over the years that were cool as far as maintaining a property and how it affects resale. I imagined how happy I would have been with my real estate agent if they took the time to give me some after care on my primary residence, OR on my rental properties.

I'd like to share just 3 great reasons to follow up with your real estate clients. These are just a few reasons that you want to stay 'top of mind' for clients, who will effectively refer you to friends and family, effectively growing your client base.

Firstly, what if 1 month after buying my home I got a nice email suggesting things I can do each month to keep my home in tip top shape?

Things like; 

1.       Checking furnace filter and replace if needed

2.       Clean kitchen sink disposal (garburator)

3.       Clean range hood filters (I know, nobody does this monthly, but imagine how easy it would be if you DID!)

4.       Inspect your fire extinguishers (or gentle reminder to get a few!)

      Want more easy ways to stay "top of mind" with your clients?